![]() ![]() By doing this, we know we are providing insights that truly speak to the evolving mood of our users over the past year. This allowed us to focus on content that derived its popularity from cultural and emotional spikes vs often-trending search terms (GIPHY users’ demand for “Happy Birthday” and “Good Morning” GIFs knows no bounds!). While still first and foremost metrics-driven, we put an extra emphasis on curating the list to showcase outliers from daily evergreen searches. Keep scrolling to see the Top Clips of 2021.Īdditionally, since the primary goal of this list is to highlight the cultural trends on GIPHY unique to 2021, we took a bit of a different approach to our Top Content of the Year. So we created our own! GIPHY Clips are purposefully designed to be short, snappy, and super sendable wherever you’re chatting. We love seeing how people communicate with GIFs and the life it brings to everyday conversations, but were hard-pressed to find a video equivalent that is as shareable as GIFs. We know what you’re probably thinking… but why video? Why mess with sound when GIFs already work? Are you all ok? Yes, we’re ok (we think) and simply put, video was the next natural evolution of GIPHY’s content formats. To start, we are introducing GIPHY Clips to the list! ICYMI, Clips is GIPHY’s new video product and this year we’ve seen so many incredible ways that partners, artists, and creators (such as through our new GIPHY Studios’ Creators Club) have used this format to incorporate sound into short-form content. While you can still expect to see the top GIFs of the year - per the usual - we do have a couple new changes to the way we are doing things this Year in Review. It’s that time of year again where we share what’s been the driving sentiment behind how people express themselves via GIPHY’s content. ![]()
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